Conception Générale is a sound: it gives value to the concept.

 

A concept that is modulated, general, universal. It draws from street style and reaches the heights of design. That design that starts from London’s swinging Sixties — vibrant, unafraid — to cover the entire 20th century. Each decade is a world made of dreams.

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The French sound nods to the engineering and inventiveness that made eyewear central in the years when creatives gravitated towards Paris to develop their forms. The identity of Conception Générale manifests itself in the form. Here, forms are linked to the curve. And the curve reigns not only in the profiles, in the outer line of the frames, but also in the edges, which are totally chamfered. The curve shapes the material.

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As memory made solid, cellulose acetate is carved by hand in Italy by master artisans, then polished to a hypnotic shine. Transparency blends with the chromatic surfaces of the object to create a vitreous glaze. That’s where transparency and color dialogue. And iridescence becomes the expressive medium.

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Conception Générale is the treasure chest of our dreams. It holds curves. The curves of thought.